6 Tested Ways To Promote Your Business With Social Media Marketing


Best practices and trends in technology

6 Tested Ways To Promote Your Business With Social Media Marketing

June 19, 2020

Brands that respect social media marketing will grow in business with relevant traffic, more sales, and leads. It is a truth that you should accept, else be ready to die.

Do you have business accounts on Facebook, Linkedin, Instagram, WhatsApp, Youtube, Pinterest, Youtube?? Have you ever thought - Why social media marketing is important for business? If not, let me clear first! It is a powerful channel for connecting with highly-engaged and desirable customers.

An easy and low-commitment way that develops interest itself in people by just viewing interactive posts and videos. It lets you showcase your personal story and help you become an expert in your field.

In this blog, we’re going to reveal how social media marketing works and what are the social media best practices for business.

Best Ways How To Promote Your Business With Social Media Marketing

1. Explore Many Social Media Channels, Master In One

Discover the list of top 10 social media channels for your brand’s marketing.

  1. Facebook - Over 2.6 billion monthly active users.
  2. Twitter - 48.35 million monthly active users in the US.
  3. Instagram - More than 500 million daily active users.
  4. LinkedIn - 260+ million monthly active users.
  5. Youtube - 2 billion people logged-in per month.
  6. Pinterest - About 320 million monthly active persons.
  7. TikTok - Approx. 1 billion users used per month.
  8. Reddit - 330 million active users in one month.
  9. VK - about 65.2 million active mobile users.
  10. Tumblr - Nearly 37.1 million monthly visits by folks.

If you are a newcomer and don’t know the business landscape of social media, it would be better for you to pick just one channel at a time or focus on those where your customers are already available to welcome your niche. It is because there are some special guidelines or social media marketing best practices that you have to fulfill under any circumstances.

For example:

  • Goal setting.
  • Social media calendar planning.
  • Follow accurate social media image sizes.
  • Content Strategy for each social network.
  • Informing the voice and tone of your brand through videos, stories, posts.
  • Negative comments management.
  • Post publishing at the right time.
  • Quality prioritizing over quantity.
  • Competitors analysis.
  • Hashtags research.
  • Social profile optimization.

These are the useful social media marketing tips that every merchant follows to prove their products and service unique and valuable.

2. Know Your Audience & Serve The Purpose

Do you have your ideal social media marketing business plan? Planning & plotting is crucial, especially in the case of social networking websites, because there are some bots that sometimes operate on these platforms for both productive and malicious activities. So, you have to stay very careful while managing every single task.

As a non-technical person, these things would sound very strange to you. But, if you have a knowledge of digital marketing in business, it can be expected that you are aware of these things and can protect yourself from illegal matters happening on public networks.

If you are worried about getting the most out of your social media audience, the answer is free and paid analytics. You can hire the consultants for social media marketing help as well as can directly avail some training from the HubSpot and Neil Patel videos. All such things are followed by prominent entrepreneurs to drive relevant traffic on the websites.

3. Make Your Brand Trustworthy With Content

One of the best ways of using social media to promote your business is a “Real King” Called “Content.” Content creation provides a unique point of view and delivers a direct message to the audience regarding who you are and what you are selling.

Point to Remember:

Content planning and publishing are some of the effective social media tips that people follow to create emotions in a brand. The foremost thing you have to do is to write pleasing content for the users because it will give you a great opportunity to connect with followers and fans whenever they log in. 90% of businesses fail because they do not know how social media marketing works actually and the strategy behind it. You should keep your story more informative and entertaining because all things help a lot while transforming the website traffic into paying customers.

4. Handshaking With An Experienced Social Media Marketing Company

Finding the dedicated, highly-skilled social media marketing company or experts of social media for business marketing is much simpler due to the internet. Many digital marketers, developers, and designers are available online that you can choose to reduce half of the burden. These experts can boost your online presence and also can offer you umpteen number of visitors.

Before opting for the organization for acquiring services, don’t forget to check the social network business model. It is the description of the value(s) that lets the people know what offering the team will provide in a particular pricing plan or package.

Increase Your Social Media Presence - Seasia Canada

Best Examples Of Business Models For Social Media Startups

  • Affiliate Model.
  • Subscription Model.
  • Advertising Model.
  • Freemium Model.
  • Virtual Goods Model.

5. Implement A/B testing

A/B testing is another superior social media strategy for businesses used by specialists to optimize and test the content, layout, images on Facebook, YouTube, Instagram, and Twitter. It is similar to manual and automation testing because here, we also create test cases and enhance the website variables to produce the winning results.

Other than that, the testing of the audience is necessary in social media marketing for business. For instance, - people who use Instagram a lot are those who come under the age of 25 to 34. However, Facebook is used by almost all ages. Therefore, it would be better for you to test the audience type like age, location, gender, education, interests, behaviors, and four campaign variables of A/B testing such as name, subject line, content, and send time.

6. Automate Your Processes With Social Media Tools

As discussed above, how important is social media for small businesses, specifically in the twenty-first century? Now it’s your turn to understand this process better. It is not a wonderful destination to interact with customers, but also a good market strategy to build brand awareness.

Social media for business marketing is something that demands a unique service. Simultaneously it needs proficient managers to develop and run the regular campaigns so that one can accomplish the goals with the utmost ease. Therefore, you can partner with social network managers because they are the in-charge who can flawlessly speak for your brand and guide you while improving the online presence.

Top Benefits To Hire Digital Marketing Experts For Social Media Management

  • They are familiar with marketing tools.
  • They can keep you up with social engagement.
  • They manage multiple social pages.
  • They know brand & social editorial calendar building.
  • They have a content team to provide you impressive captions.
  • They have social media marketing strategies to generate a conversation around your brand.

The Final Thought

Many business owners get goosebumps whenever it comes to promoting the business with B2B social media marketing. After all, “everything is difficult before it becomes easy.” So, there is no need to worry. All you have to do is hire the best company, Seasia Canada, which offers the top social media marketing services from new account setups, review generation, posting to paid advertising options at pocket-friendly rates. They aim to help your business leverage brand awareness, engagement & traffic so that you can become what you think about to be in life.

About Author

Mahak Sharma ,Digital Strategist currently working in a renowned company offering top-notch development, design, and marketing solutions in Canada. I write only the wise ways that truly brought me to work as a Brand Strategist. My tactics drive in a way to build a strong Brand Presence and to achieve sustainable Business Growth. Capering my resolute role as an active Peta Member and environmentalist.